From Lean Startup to Intrapreneurial Testing – Maaret Pyhäjärvi

From Lean Startup to Intrapreneurial Testing – Maaret Pyhäjärvi


Experiments are tests to learn about your assumptions. In this talk, we look into lessons of a tester helping with relevant experiments in intrapreneurial setting: a startup environment within an established company.

We learn from discussions that take place allowing a thinking tester as far left as possible, before implementation: testing the user experience for features we need, testing the need of features to identify if what is asked for is worth building, and testing the elements of the business model to steer towards customer satisfaction and financial success.

This talk provides thinking tools and ideas for a tester to contribute in the opportunity space, before entering the implementation pipeline. Unleash the entrepreneurial talent of testers to boost innovation!

Maaret Pyhäjärvi is a tester extraordinaire specializing in breaking illusions about software through means of exploratory testing. She is a software specialist with soft spots for hands-on testing, helping teams grow and building successful products and businesses. She has been in software testing since 1997 in various roles and delivered talks to various conferences in Finland as well as internationally. See her blog at