Many organizations are not ready to accept the differences between exploratory testing and more traditional testing methods. As testers who have an exploratory approach to testing it can be challenging to gain acceptance and buy-in from leadership. Often times people you are trying to sell to are left asking “What The Hell Kind of Testing Is That?” and not in a good way. As an exploratory tester, Nancy Kelln has implemented exploratory testing concepts at various organizations over the past six years. Her experience spans implementing these concepts as a tester, a test lead, and also as a manager. She also has experience in selling exploratory testing to testing teams, management, leadership and senior leadership across numerous IT organizations. During these implementations she has experienced many successful and failed attempts. Thru stories from the trenches we will examine the lessons learned at each of the organizations and share with attendees what worked and what didn’t. As well as how to recover when things go awry. If you are working with exploratory testing or have taken the Rapid Software Testing course and are wondering how to implement, this session will give you some valuable insight into how to proceed.