Definition: The Heuristic Test Strategy Model is a set of prompts created by James Bach to help testers design a test strategy. It guides thinking about the project environment, product elements, quality criteria and test techniques, rather than prescribing fixed steps.
So what? Heuristics like the HTSM help people think of testing ideas they might otherwise miss. A short guide based on it can help non-testers test more effectively, for example during a bug hunt.
Examples: Giving bug hunt participants a high-level guide to test techniques based on the HTSM. Using the model's quality criteria to check a test plan covers more than functionality.