A startup operating philosophy, famously associated with early Facebook, that prioritises speed of shipping and market feedback over stability and quality. The underlying bet is that getting something into users' hands quickly produces more learning than waiting to build something more polished. In a testing and quality context, it describes an environment where bugs reaching production are an accepted cost of speed, and where there is often little or no dedicated QA resource.
The phrase has since fallen out of fashion as the consequences of scale became apparent, but the tradeoff it describes remains a live tension in early-stage product development.
The phrase has since fallen out of fashion as the consequences of scale became apparent, but the tradeoff it describes remains a live tension in early-stage product development.
