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Throwback Wednesday: A FABUD quality roundtable

03 Jun 2026

A top-down view of a white table covered in organized clusters of colorful sticky notes (pink, blue, yellow) from a b... image
In this moment: Joep Schuurkes
22 October 2016 at TestBash Manchester Unconference day. 

Pretty sure Rajit Singh (my business partner at the time) and Joep Schuurkes decided to run a small session. I can't remember what lens we put on but zooming in on the stickies it looks like we covered all sorts of interesting things. Perhaps we discussed the relationship between product, people and quality. I have a good feeling it would've been centred around how exploratory testing helps.

The groupings create FABUD:
  • Familiarity
  • Affection
  • Bond
  • Understanding
  • Dysfunction

Good to see we mentioned "care". Interesting to consider that customers can have an affection for a product.
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Simon Tomes
Community Lead at MoTaverse
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Hello, I'm Simon. Since 2003 I've had various roles in testing, tech leadership and coaching. I believe in the power of collaboration, creativity and community. 🎓 MoT-STEC qualified. I get real joy working with and supporting our wonderful MoTaverse community.

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