Parimala Hariprasad is Senior UX Architect for Mobile Products at Amadeus Software Labs, Bangalore. She spent her youth studying people and philosophy, which she now applies to create enchanting experiences for users. At Amadeus, she is shaping the future of travel through UX Strategy, Interaction Design, and User Research. Parimala has experienced the transition from web to mobile and emphasizes the need for Design Thinking to create great products. She is an active speaker at international conferences like CAST 2014, STAREAST 2015, STARWEST 2015, Tech Summit 2015, UX Day 2016, We Test 2016, Oredev 2017 and UX Day 2018. She has delivered keynotes at SAP, Google, We Test, Assuring Consulting NZ, and at many corporations/universities. Gleaning from her experiences at Oracle, McAfee, and scores of startups, she crafts interesting stories on Mobile User Experience and Product Management on her blog (https://www.linkedin.com/today/post/author/posts#published?trk=mp-reader-h). You can follow Parimala on twitter (@PariHariprasad), or LinkedIn (http://linkedin.com/in/parimalahariprasad).