The Psychology of Web Performance

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WHAT
Masterclass
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As humans, we have been exposed to a lot of waiting times. At a very young age, we've been taught to wait our turn when we want to play with a toy being shared. As adults, we face long queues when buying the latest iPhone. This extends virtually, imagine you're trying to buy a ticket to see Blink-182 only to find out that there are at least 20,000 people ahead of you.

Regarding performance testing talks, we often hear about what it is, the tools that can help you, and the critical metrics to consider. However, it's equally important to understand the why. Studies show that users value website performance over design, yet most companies will spend much time making their websites look beautiful. Slow websites irritate us and if you don’t get the information that you need within 10 seconds, you end up feeling dissatisfied. But why does it actually annoy us? 

In this Masterclass, you will take a step back and explore the psychology of waiting and how it relates to web performance. As testers, we must test the system just like our end users. So, it's crucial to understand why page speed matters to deliver a product closer to our users' needs. Apart from the actual page speed, you must also understand that users have subjective perceptions of performance, which can impact your website's speed.

At the end of this Masterclass, you'll have an overview of the different human factors that can affect the performance of your application. Plus recommendations and tips you can share with your team on making websites faster for both objective and subjective performance measures.

What's Being Covered

After this event you should be able to do the following:

  • Recognise the importance behind the psychology of speed and performance
  • Differentiate between the two angles of waiting
  • List various factors that make the wait seem longer and unenjoyable
  • Describe why waiting on the web matters
  • Outline tips on optimising the psychology of wait time and improving UX even if you can't necessarily do things faster.
Read full session description ->

We often hear about performance testing tools that can help you and the critical metrics to consider. However, it's equally important to understand the why.

Meet Your Host

Gwen Diagram
Gwen Diagram
Head of Engineering

Meet Your Speaker

Select a speaker to learn more about them and their sessions.

Marie Cruz
Marie Cruz
Developer Advocate

Marie Cruz

Marie Cruz
Marie Cruz
Developer Advocate
Marie Cruz is currently a Developer Advocate at k6.io and Grafana Labs. She is a tech blogger at testingwithmarie.com and an accessibility advocate. She is also an online course instructor at Ministry of Testing and Test Automation University.

The Psychology of Web Performance

Masterclass
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Schedule

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The times below are for

  • Marie Cruz
  • -
    The Psychology of Web Performance
    Marie Cruz
    Masterclass

    The Psychology of Web Performance

    When

    -

    What

    Masterclass

    Description

    As humans, we have been exposed to a lot of waiting times. At a very young age, we've been taught to wait our turn when we want to play with a toy being shared. As adults, we face long queues when buying the latest iPhone. This extends virtually, imagine you're trying to buy a ticket to see Blink-182 only to find out that there are at least 20,000 people ahead of you.

    Regarding performance testing talks, we often hear about what it is, the tools that can help you, and the critical metrics to consider. However, it's equally important to understand the why. Studies show that users value website performance over design, yet most companies will spend much time making their websites look beautiful. Slow websites irritate us and if you don’t get the information that you need within 10 seconds, you end up feeling dissatisfied. But why does it actually annoy us? 

    In this Masterclass, you will take a step back and explore the psychology of waiting and how it relates to web performance. As testers, we must test the system just like our end users. So, it's crucial to understand why page speed matters to deliver a product closer to our users' needs. Apart from the actual page speed, you must also understand that users have subjective perceptions of performance, which can impact your website's speed.

    At the end of this Masterclass, you'll have an overview of the different human factors that can affect the performance of your application. Plus recommendations and tips you can share with your team on making websites faster for both objective and subjective performance measures.

    Learning Outcomes

    • Recognise the importance behind the psychology of speed and performance
    • Differentiate between the two angles of waiting
    • List various factors that make the wait seem longer and unenjoyable
    • Describe why waiting on the web matters
    • Outline tips on optimising the psychology of wait time and improving UX even if you can't necessarily do things faster.

    Speaker

    Marie Cruz
    Marie Cruz
    Developer Advocate
    Marie Cruz is currently a Developer Advocate at k6.io and Grafana Labs. She is a tech blogger at testingwithmarie.com and an accessibility advocate. She is also an online course instructor at Ministry of Testing and Test Automation University.

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