The eighty percent refusal rate: How WonderProxy stays true to its values - Into the MoTaverse - Episode 16

Rosie Sherry sits down with Paul Reinheimer, co-founder of WonderProxy, for a wide-ranging founder-to-founder conversation that goes well beyond localization testing. Paul shares the origin story of WonderProxy, which was born out of a favour to a friend stuck testing websites with dodgy free proxies, and reflects on what it means to build a company slowly and deliberately over two decades, turning away more than 80% of free trial requests because the wrong customers simply aren't worth it.

The conversation covers the unglamorous realities of founding: wearing five hats at once, managing employment law across borders, navigating a decade-overdue price increase, and learning, sometimes reluctantly, to let your team make decisions without you.

Follow Paul and Rosie in the MoTaverse.