The product-led approach to Quality: What I learnt working side-by-side with testers and engineers

When I became the Product Lead, I realised fairly quickly that quality problems rarely start in testing. They usually start much earlier, often with product decisions. Over the last couple of years, I have worked very closely with our testers and engineers, and a lot of my assumptions about “who owns quality” changed completely.

In this talk, I will share the actual practices we adopted as a team, the things we stopped doing, and a few mistakes I made along the way. None of this is theoretical. It’s simply what helped us build a more reliable product without slowing everything down.

What attendees will learn:

• How involving testers earlier changed the way we made product decisions
• A simple way I aligned product ideas with testing depth (that reduced rework for us)
• The handful of rituals we kept because they genuinely helped
• How I used user behaviour signals to guide quality conversations
• What I would do differently if I were restarting this journey today

Who this is for:

Anyone who sits at the intersection of product, engineering or testing, and feels like quality is slipping through the cracks. Especially Product people who want to support QA better, and testers who want more influence upstream.

Why this session matters:

So many teams say “quality is a shared responsibility,” but very few teams know what that looks like on an ordinary workday. This talk shows the messy, real version of it and offers practical ideas others can adapt.