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Deborah Sherwood

Head of Quality

I am passionate about making high-quality products that not only work but are accessible and meet customers' expectations. If it doesn't do what the customer wants, then it's not high quality.

🎂 MoTaBirthday | September 26, 2019

Call for Insights turns 45 image

Call for Insights turns 45

On the 15th of January 2026 myself and Ujjwal Kumar Singh joined a call and pressed record. We were curious to see what would happen. A few weeks later I’d done the same with Neil Taylor and Clare ...

6 Jul

Chewy - Guardian Of the MoTaverse image

Chewy - Guardian Of the MoTaverse

Strengths: - Has that puppy dog look down pat. Mum can never say no - Knows how to take up most of the bed - Is a gentle man Weaknesses: - Demanding - Barks whenever his sister barks, even ...

31 Oct

Leia - Guardian Of the MoTaverse image

Leia - Guardian Of the MoTaverse

Strengths: - Steals her brother's toys - Sleeps through most meetings or barks when Mum wants to talk - Will appear out of nowhere for lettuce Weakness: - Gets angry at her brother when he w...

31 Oct

A golden platter won't save quality, but we might image

A golden platter won't save quality, but we might

I’m excited to share that, alongside TeamMoT, we’ll be gathering 50 Leaders in Quality on September 30th. What looks like a one-day event is actually the beginning of a bigger journey: a committ...

9 Sep

Who cares for the customer? image

Who cares for the customer?

Customer advocacy in an AI-saturated quality space

28 May

Deborah Sherwood - Scale and beyond: How to grow quality through others image

Deborah Sherwood - Scale and beyond: How to grow quality through others

Discover how to scale quality through others while keeping customer needs and human insight at the centre

14 Aug

Ask Me Anything About Regression Testing - Deborah Sherwood image

Ask Me Anything About Regression Testing - Deborah Sherwood

During this session, James Espie is joined by the fantastic Deborah Sherwood for a Testing Ask Me Anything about Regression Testing

10 Jan

Glossary Terms (1)

Customer Advocacy The practice of representing the customer's perspective within quality and engineering teams, going beyond verifying acceptance criteria to ask whether a product can genuinely be used by real people to achieve their goals. A quality professional practicing customer advocacy develops deep familiarity with how different customer types interact with the product, including non-technical users, and uses that knowledge to evaluate whether features make sense, flow naturally, and hold together as a coherent experience. This goes beyond checking that something works and asks whether the right thing was built in the right way for the people who will use it.For example: validating that terminology is consistent across a product built by multiple teams; observing real customer training sessions to understand where frustration occurs; or testing a feature against known customer setup patterns rather than a single idealised scenario.

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Call for Insights turns 45

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