A more limited precursor to dogfooding, where a product is shared with a small, knowledgeable group inside the company rather than being used broadly across the whole organisation. The idea is to validate that core functionality holds up with real usage before widening the audience.
Where dogfooding exposes a product to anyone internally, fishfooding targets people who understand the product well enough to give meaningful early signals. For example: sharing a new checkout flow only with the engineering and product teams before rolling it out to all staff; or inviting a handful of technically literate employees to trial a new API feature before it reaches the rest of the company.
Where dogfooding exposes a product to anyone internally, fishfooding targets people who understand the product well enough to give meaningful early signals. For example: sharing a new checkout flow only with the engineering and product teams before rolling it out to all staff; or inviting a handful of technically literate employees to trial a new API feature before it reaches the rest of the company.
