Steganography

Steganography is the practice of representing information within another message or physical object, in such a manner that the presence of the concealed information would not be evident to an unsuspecting person's examination. In computing/electronic contexts, a computer file, message, image, or video is concealed within another file, message, image, or video. Generally, the hidden messages appear to be (or to be part of) something else: images, articles, shopping lists, or some other cover text.