From Lean Startup to Intrapreneurial Testing – Maaret Pyhäjärvi

13th January 2023
  • Locked
Maaret Pyhäjärvi's profile
Maaret Pyhäjärvi

Testing Specialist and Development Manager

From Lean Startup to Intrapreneurial Testing – Maaret Pyhäjärvi image
Talk Description

Experiments are tests to learn about your assumptions. In this talk, we look into lessons of a tester helping with relevant experiments in intrapreneurial setting: a startup environment within an established company.

We learn from discussions that take place allowing a thinking tester as far left as possible, before implementation: testing the user experience for features we need, testing the need of features to identify if what is asked for is worth building, and testing the elements of the business model to steer towards customer satisfaction and financial success.

This talk provides thinking tools and ideas for a tester to contribute in the opportunity space, before entering the implementation pipeline. Unleash the entrepreneurial talent of testers to boost innovation!

Maaret Pyhäjärvi is a tester extraordinaire specializing in breaking illusions about software through means of exploratory testing. She is a software specialist with soft spots for hands-on testing, helping teams grow and building successful products and businesses. She has been in software testing since 1997 in various roles and delivered talks to various conferences in Finland as well as internationally. See her blog at http://visible-quality.blogspot.fi

What you’ll learn

By the end of this talk, you'll be able to:

  • TBA
Maaret Pyhäjärvi's profile'

Maaret Pyhäjärvi

Testing Specialist and Development Manager

Maaret Pyhäjärvi is a software professional with a testing emphasis. She identifies as an empirical technologist, a tester and a programmer, a catalyst for improvement and a speaker. Her day job is working with a software product development team as a hands-on testing specialist. On the side, she teaches exploratory testing and makes a point of adding new, relevant feedback for test-automation-heavy projects through skilled exploratory testing. In addition to being a tester and a teacher, she is a serial volunteer for different non-profits driving forward the state of software development. She was recently awarded as Most Influential Agile Testing Professional Person 2016. She blogs regularly and is the author of Mob Programming Guidebook.
Suggested Content
Win a Professional Membership gifted by TestRail image
If you were hiring new software testers today, what are the most important skills and qualities that you'd look for?
Explore MoT
TestBash Brighton 2025 image
Wed, 1 Oct 2025
On the 1st & 2nd of October, 2025 we'll be back to Brighton for another TestBash: the largest software testing conference in the UK
Introduction To Accessibility Testing
Learn with me about what Accessibility is, why it's important to test for and how to get your team started with an Accessibility testing mindset
This Week in Testing
Debrief the week in Testing via a community radio show hosted by Simon Tomes and members of the community