AMA about how non-technical teams can contribute to quality: I'm a Marketing PM at an AI test automation company.
18 Mar 2026
Honest confession: before Thunders, I spent my career in winter sports, beauty, the Cultural & Creative Industries, and never dabbled in the IT sector.
There was always a CTO quietly sheltering my department from anything that felt too technical. Testing? Not my problem. Not my world 💅
I write briefs, manage creative teams, align messaging, focus on strategy, etc...
I don't write code. I definitely don't write test scripts. So what could I possibly contribute to quality (actually, what even is quality? 😅)Â
There was always a CTO quietly sheltering my department from anything that felt too technical. Testing? Not my problem. Not my world 💅
I write briefs, manage creative teams, align messaging, focus on strategy, etc...
I don't write code. I definitely don't write test scripts. So what could I possibly contribute to quality (actually, what even is quality? 😅)Â
Joining Thunders felt like unlocking a new map area in a game I'd been playing with half the world hidden.Â
From where I sit, quality starts way before testing does.
From where I sit, quality starts way before testing does.
Curious what testers actually think about that, and whether the tools, processes, or culture at your company make it easy or impossible for non-technical folks to contribute.
Ask me anything.
Rania Tlili
Marketing Project Manager
she/her
Marketing PM.
Coming from brand/content work & fresh to the testing world, exploring the terrain.
Here to learn from practitioners, not *just* market to it.
Diana Dromey
I can so relate! I also don't have a testing/quality background! How long did it take you to feel comfortable in marketing a product you didn't know much about before?
Rosie Sherry
Can you give 3 practical examples of how marketing has contributed to building a better product?
Ady Stokes
What do you think is the most valuable contributions a non-technical team can make?
Simon Tomes
Awesome! Thanks for sharing, Rania.
What can the world of tech learn from the world of winter sports?
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