I don't have a testing/quality background! How long did it take you to feel comfortable in marketing a product you didn't know much about before?

This question comes from AMA about how non-technical teams can contribute to quality: I'm a Marketing PM at an AI test automation company & was asked by Diana Dromey.

Honestly? I'm still working on it. I think that's worth saying out loud.

The product knowledge came slowly but surely. What's taking longer (and is still challenging me) is something harder to name.

It's less about understanding the *what* and more about finding genuine resonance with the *why*.

When you're a creative person in a highly technical, metrics-driven environment, the challenge isn't always technical. Sometimes it's alignment, feeling like my instincts, values, and ways of thinking are actually welcome at the table.

Imposter syndrome in this context isn't just "do I know enough about AI, testing & automation?" It's "Does the way I think and communicate belong here?" This is a new, different, lonelier question.

What has helped me is focusing on the people I'm marketing *to* rather than trying to fully assimilate into the culture around me. 

Customers have emotions, doubts, and creative thinking too; that's where I can genuinely contribute. 
My outsider perspective is sometimes exactly what makes the message land.

So: not fully comfortable yet. But I'm learning to trust that "different" is a skill, not a gap.