Can you give 3 practical examples of how marketing has contributed to building a better product?
26 Mar 2026
In this moment:
Rosie Sherry
This question comes from AMA about how non-technical teams can contribute to quality: I'm a Marketing PM at an AI test automation company & was asked by Rosie Sherry.
Great question. My answer might surprise you, because none of my examples are about campaigns, ads, etc 🤷♀️!
Great question. My answer might surprise you, because none of my examples are about campaigns, ads, etc 🤷♀️!
- Humanizing the people building the product:
In AI, trust is everything, and it doesn't come from feature lists (though they help with transparency and credibility); it comes from people. One of the most impactful things marketing can do is make the humans behind the product visible.
When customers can see who is building, why they care, and how seriously they take their work, it creates a confidence that no product demo can manufacture.
An immature product backed by visibly passionate, invested people will outperform a polished product built by faceless engineers every time. - Making company culture part of the product story:
When marketing surfaces how a team thinks, debates, and makes decisions, it tells clients something crucial: "These people will keep improving this".
For AI test automation specifically, where the product is constantly evolving, clients aren't just buying what exists today. They're betting on the team. Marketing that makes that bet feel safe is directly contributing to product confidence. - Closing the gap between client trust and product maturity:
No product ships perfectly.
Marketing's job isn't to hide that gap but fill it with something real: the energy, commitment, and focus of the people involved.
When clients feel the team is 200% invested in the product's success, they show greater patience, provide better feedback, and stay longer.
That feedback loop is what actually makes the product better.
Marketing that creates that kind of proximity between client and team isn't just supporting the product: it's accelerating it.
The thread connecting all three → the product is only as trustworthy as the humans behind it feel.
Rania
Marketing Project Manager @Thunders
she/her
Marketing PM @Thunders.
Coming from brand/content work & fresh to the testing world, exploring the terrain.
Here to learn from practitioners, not *just* market to it.
Sign in
to comment
Jira Issue Connect brings live, real-time Jira data directly into TestRail, eliminating tab-switching and stale fields.
Explore MoT
Boost your career in software testing with the MoT Software Testing Essentials Certificate. Learn essential skills, from basic testing techniques to advanced risk analysis, crafted by industry experts.
Debrief the week in Quality via a community radio show hosted by Simon Tomes and members of the community
