Usability testing

Usability testing image

What is usability testing? 

Usability testing assesses the effectiveness with which users can perform the necessary tasks within the software, and whether there are any unnecessary obstacles which prevent them from doing so. Usability can be thought of as being comprised of five quality components: 
  • Learnability: How easy is it for users to accomplish basic tasks the first time they use the product? Do they make any errors? Do they get frustrated with the application? 
  • Efficiency: Once users have learned the design, how quickly can they perform tasks? If they struggle with what should be a straightforward task, why is this? Can the number of clicks required be reduced? 
  • Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? 
  • Errors: How many errors do users make, how severe are they, and how easily can they recover from the errors? 
  • Satisfaction: How pleasant is it to use the design? Does the user like using the application? 

Do you have any examples of usability testing?
For example, you could ask users to find a specific item in a product catalogue, create a purchase order, or complete a checkout process. While they carry out these tasks, you would observe where they struggle, whether they make any errors, and how satisfied they are with the process. Their feedback and behaviour would highlight any obstacles preventing smooth and efficient task completion.

Why is usability testing important?
A product could meet all the predefined Acceptance Criteria set by the business, yet when end users get their hands on it, they find the product experience painful to use. Usability testing helps uncover these obstacles, allowing the development team to remove or reduce them, making the product more efficient, effective and satisfying to use.

What are the challenges with usability testing?
One of the biggest challenges is that the development team will always have a level of technical competence and product knowledge that the user base cannot be guaranteed to have. This makes it extremely difficult for developers and testers to evaluate usability from the same perspective as a real user. Another challenge is distinguishing usability testing from other activities like User Acceptance Testing (UAT) — which focuses on whether the product meets business needs — and A/B testing — which compares the performance of two versions of a feature. Usability testing is specifically about identifying obstacles to effective and efficient task completion and improving the overall experience for users. 
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