Quality Coaching in the wild: when theory hits reality

It's incredibly rewarding to work with teams, helping them improve how they think and build quality into their work, especially when a team is highly motivated to do so. 

But what happens when a team struggles with the motivation to improve quality? 

Sometimes, even teams that want great quality struggle to be motivated when the culture works against them.

Anne-Marie Charrett shares some tips and tricks you can use to help work through some of these non-ideal situations.