🖖 Make it joyful: How to build products that make people smile
20 Apr 2026
In this moment:
Clare Norman
Get ready to smile and bring joy to how you build your products!
Clare Norman will explore the transition from purely functional software to products that spark genuine joy.
Drawing inspiration from the philosophy that items should be both useful and beautiful, Clare believes that in the digital world (and in life), beauty translates to joy.
Rather than focusing on forced fun or checkboxes, Clare will explain the science of why small, unexpected moments of humanity, like playful notifications or quirky progress trackers, bypass our rational brains and create a deep connection with users.
Join Clare and us at MoTaCon 2026 and leave with a practical playbook for identifying where joy belongs in your own product and how to make the case for it within your team.
Clare Norman will explore the transition from purely functional software to products that spark genuine joy.
Drawing inspiration from the philosophy that items should be both useful and beautiful, Clare believes that in the digital world (and in life), beauty translates to joy.
Rather than focusing on forced fun or checkboxes, Clare will explain the science of why small, unexpected moments of humanity, like playful notifications or quirky progress trackers, bypass our rational brains and create a deep connection with users.
Join Clare and us at MoTaCon 2026 and leave with a practical playbook for identifying where joy belongs in your own product and how to make the case for it within your team.
Diana Dromey
Events & Marketing Lead
she/her
Originally from Portugal but call Manchester UK my home.
I love meeting people, hosting friends and family, snowboarding, food, binge-watching sci-fi TV shows, photography, my family and life itself!
Open To
Meet at MoTaCon 2026
Review Conference Proposals
Simon Tomes
So pleased that Clare Norman will be taking to the stage at MoTaCon '26. Her presentation style is epic!
I've enjoyed all the many good things she's been up to in the MoTaverse community. I encourage folks to check the Contributions section of her MoTaverse profile. You'll learn a lot! 🤩
Rosie Sherry
Yes, looking forward seeing Clare on the big MoTaCon stage!
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