The sunk cost fallacy is our tendency to continue with something we’ve invested money, effort, or time into—even if the current costs outweigh the benefits. When we fall prey to the sunk cost fallacy, we make irrational decisions that are against our best interest—essentially digging ourselves into a deeper and deeper hole.Â
A sunk cost fallacy example in a testing context: Having invested so much time and money(!) into a "catch-all" test automation suite. The team knows there are better options out there, yet isn't willing to let go of how much they have invested in developing and continuing to maintain the automation suite. It feels painful and everybody knows it. That's the sunk cost fallacy in action.Â
A sunk cost fallacy example in a testing context: Having invested so much time and money(!) into a "catch-all" test automation suite. The team knows there are better options out there, yet isn't willing to let go of how much they have invested in developing and continuing to maintain the automation suite. It feels painful and everybody knows it. That's the sunk cost fallacy in action.Â
