How MoT curate exciting news each week
16th July 2021

Did you know we deliver a weekly newsletter to thousands of inboxes every Monday morning (UK time)? Ever wonder how we do it? Here's a short insight into how.  

Each week Áine creates a new draft newsletter based on a template from the previous week. The newsletter is broken up into the following sections:

  • Intro message
  • A sponsored advert
  • What's new with Ministry of Testing
  • Another sponsored advert
  • Upcoming MoT Events
  • Continue the Conversion (on The Club)  
  • Business
  • Community
  • 99-Minute Workshops

Áine and I spread the effort to find super useful information (with links) for each section. Our goal is for the recipient to easily dive into the many parts of our community to get a sense of what's happened in the previous week and to build excitement about future things. We help review and edit each other's copy. It's quite the task yet it's actually a brilliant way to stay connected to our community – because throughout the week we're collecting useful information along the way. It's a good feeling to be able to amplify the many awesome things happening in the community.

The hardest part is coming up with an email subject! What do we call out from the multitude of information we're about to share? What will make a recipient open the email? How do we avoid being too clickbaity?

As well as appearing in inboxes we also publish the newsletter as an article on the MoT platform. Read the latest and check out all the previous newsletters. There's a tonne of useful information to support your learning journey and to help you build connections with other community members.

Signing up is easy. Head on over to the subscribe page and fill out these fields and tick the "Newsletters" box. Submit the form and check your inbox to confirm your subscription. 

Image of a sign up form with Email Address and First name fields. A Newsletter option is checked.

Over the coming months I'll take lead on the newsletter and I'd love to hear what works for you? What information would you find useful? How do you currently read the newsletter? What else might help you stay connected to our community?

As always, we enjoy iterating and very much welcome your feedback. 

Feel free to send me an email. It would be excellent to hear from you!

– Simon, CommunityBoss