Quality Narrative

Quality Narrative image
A quality narrative is simply a story that explains what your testing and quality work actually mean for the product, the team, the company, and the people who rely on it. It’s not a long report or a wall of numbers and metrics. It’s a way to take what you see every day and turn it into something relatable. It could be risks, patterns, wins, surprises, or any other value-added work you do. 

You don’t need to drown anyone in data. A couple of meaningful metrics, paired with a clear example from a recent change or release, is usually enough. The aim is to connect the dots. Here’s what we found, here’s why it matters, and here’s what we might sensibly do next. When you speak in the same language as your product teams and leadership, the conversation shifts from reporting to collaborating. 

Start small. Pick one or two areas that matter most to your organisation right now. Gather a few insights. Share a concise and simple update. Then iterate. A quality narrative should grow with your context, not become a burden. Most importantly, it’s not a shield or a promise. It’s a practical tool to make your testing and value visible. It builds trust, helps teams make better decisions, move with greater confidence, and understand how quality fits into their work every day.
A quality narrative is a qualitative report, expressed in words, on how good something is. It allows us to communicate a more in depth and thorough understanding of a topic. Think of it as a statement or conversation that really focuses on the what:

  • What have I tested? I looked at the /puppies endpoint to pull back and edit a list of the puppies in the database using GET, POST, PUT and DELETE commands with valid JSON and different data.
  • What did I see? The different request types all looked good and worked with expected payloads, however when I used special characters in any field I got a 500 error response.
  • What does this mean? If we have any users with double barrelled puppy names, or honourifics in names like Mr. Fluffy-Bottom then they’ll get errors back from the system.
  • What should we do? Is this something we want to fix? I can raise a bug for that. or if we want to know more about it I can test around this some more today.
A quality narrative is about the way that we can talk about quality holistically. It's a good replacement for, say, a test report. A report usually is like a condensed view of the world that sort of tries to compress down into numbers or a graph or really salient points to go cool. Like here's your parcel fail criteria.

Like here's what we found as a result of something. Whereas a narrative is more of a communication around quality. What's the good, what's the bad, and what's the ugly? We sometimes talk about a quality narrative when we're doing debriefs and exploratory testing.

So a quality narrative is just a slightly more open, a more wider way of communicating what we what we know about something to help inform divisions and build influence on quality as well.
Explore MoT
MoTaCon 2026 image
Thu, 1 Oct 2026
Previously known as TestBash, MoTaCon is the new name for our annual conference. It's where quality people gather.
MoT Software Testing Essentials Certificate image
Boost your career in software testing with the MoT Software Testing Essentials Certificate. Learn essential skills, from basic testing techniques to advanced risk analysis, crafted by industry experts.
This Week in Quality image
Debrief the week in Quality via a community radio show hosted by Simon Tomes and members of the community
Subscribe to our newsletter
We'll keep you up to date on all the testing trends.