What can the world of tech learn from the world of winter sports?

26 Mar 2026

In this moment: Simon Tomes
What can the world of tech learn from the world of winter sports?

More than you'd think.

Winter sports have a relationship with failure that most industries would benefit from borrowing. 

When you're on a mountain, you don't wait for something to go wrong to find out what could go wrong. 
You train for it. 
You rehearse falling. 
You build muscle memory for the moments when conditions change faster than your brain can process. 
Failure is never a surprise; it's either that you didn't train well or that you are too immature to understand the importance of timing.

Being in direct contact with 60 extreme mountaineering freaks who constantly discussed literal death in altitude, I learned that this was preparation and not pessimism. I think tech, especially in fast-moving AI, could stand to be a lot more honest about this.

All of them were adventurous, but none of them were reckless.

This is probably the most important thing winter sports taught me. 

Pushing your limits is the whole point, but you don't drop into a black run without knowing the slope, checking conditions, and having a plan for when things don't go as expected. 

There's a version of "move fast" that's adventurous, and a version that's just reckless with other people's safety and trust. Good athletes know the difference. Good product teams should too.

What worked ten minutes ago might not work now. The people who thrive aren't the ones who are naturally calm under pressure. They're the ones who practiced adapting until it became instinct. I think tech teams often confuse "we're agile" with actually being adaptable. Real adaptability is trained, not declared.

Learning to ski or snowboard as an adult is a lesson in ego management. You will fall. Publicly. In front of people who are better than you. 

As a North African who had never set foot on a slope, I asked the most basic questions imaginable, I was met, almost every time, with patience and genuine enthusiasm. Nobody made me feel like my curiosity was a problem. That openness is something I carried with me into tech. 

And if I'm honest, it's something I don't always find here. The willingness to stay curious in a room full of experts, to ask the question you're not sure you're "allowed" to ask, I sometimes feel like the openness muscle is built on a mountain and not always in a meeting room.
Rania
Marketing Project Manager @Thunders
she/her

Marketing PM @Thunders.
Coming from brand/content work & fresh to the testing world, exploring the terrain.
Here to learn from practitioners, not *just* market to it.

Simon Tomes
Epic! I love how much the world of tech can learn from the world of winter sports. Thanks for describing it in this way. And I'm hear for more stories and connections like this. Look out to look in!

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